Commentary: A new benchmark in the race between India and China (Bloomberg News via IHT)

A new survey by Edelman Public Relations Worldwide of asks 65 business journalists in the United States, Britain, France, Germany, Singapore, China and India about their view on the competition between India and China.

The global media are more optimistic about the "current industrial vitality" of India than any other emerging market in the world, including China.

The top answer to the question, "When you think of these countries as an emerging market, what comes to mind?" was "democracy" for India, and "lack of democracy" for China.

However one of the other important views is that India is "not doing a very good job of communicating its value proposition". Overall, China enjoys a 46 percent "share of voice" in the U.S. media, compared with 14 percent for India.

The survey, which will be conducted annually, will be a good way for India to keep track of where it stands in the race for investment dollars.