October 05, 2004
India to outsource tourism offices

India to outsource tourism offices (Asia Times Online)

The tourism ministry will contract out the management of tourism promotion offices abroad to private agencies. The ministry can't keep up with the increasing demand from foreign tourists.

The article mentions a possibility of using Indian businesses abroad (restaurants, for example) to promote tourism. If implemented, this is a very good idea. All the ministry needs to do is place some official brochures and posters in Indian restaurants and stores and they will be marketing to a large foreign audience.

Posted by Harshal at October 05, 2004 01:31 PM


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