June 16, 2004
Shiva as a traffic enforcer
The Belgian transport company STIB/MVIB is using Shiva's Nataraj image as a way to to persuade Belgians to use the front doors of the buses. These buses are called 'Shiva Buses' .
The translated version of the Dutch page outlines the benefits of using the front door of the bus.
Apparently this image has been in use since mid-2003 and the concept has received some criticism as can be seen on this message board (translated version).
Comments
I think using pictures of holy men will achieve something only if the viewers are of the same faith.
Taher
Posted by: Taher on June 17, 2004 06:11 AMtaher, this is not a hoy man but a figure of shiva.
to be precise natarja seen in the temple in chidambaram.
it is certainly compelling the viewer to go *that* way!
tv
Posted by: vasudevan on June 18, 2004 09:56 AMPost a comment
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