A ban on smoking in public places and any direct or indirect advertising of tobacco products came into effect in India on Saturday. But the local police departments lack the manpower to enforce the part about smoking in public (Hi Pakistan).

Many restauranters plan to pay off the cops if they ever come around to investigate.

And as far as the advertising ban goes, the tobacco companies have already figured out loopholes. They plan to sell products that share brand names with their top-selling cigarettes. ITC Limited has already introduced the Wills sport leisure and lifestyle line of clothes. The liquor companies did this in the 80s and 90s when they started advertising club soda to get around the ban on liquor ads.