The recent loosening of rules regarding FDI in print so that foreign companies can own upto 26% of Indian print media has resulted in boosted many newspapers and increased the options for the reader (Asia Times Online).

Partnering with large foreign media companies gives the Indian papers access to capital and resources they never had. It also helps them fight media monopolies that have existed for decades. For eg. the Hindustan Times has partnered with Henderson Global from the UK to launch a new company - HT Media - which will launch a daily newspaper in Mumbai. This will certainly threaten ToI's dominance in the city and may also help improve the ToI.

Other media giants like Bertelsmann, Vivendi Universal and Time Warner are also checking out the market. The Indian print media will see a big change over the next couple of years.