Problems like over-population and a neglected infrastructure have affected Bombay's standing as the pivot of the nation's economy (BBC).

Narinder Nayar, who lauched 'Bombay First' says that "Bombay is not competing with Bangalore or Hyderabad. Its competition is with Shanghai and Dubai." This sounds a bit naive. He and his organization will need all the help they can get (from politicians as well as the Mumbaikars) to restore the city's image.