The Confederation of Indian Industry (CII) is making sure that the turnout in the ongoing election is as high as possible. They have partnered with various retail outlets to setup posters and touch-screen kiosks that display information on the use of electronic voting machines. They have also approached all the cellular carriers to remind their subscribers to vote via SMS (Financial Express).

They plan to send two messages: one at 9 AM requesting you : "Please exercise your right to vote." and a reminded at 2:00 pm, saying: "Have you exercised your right to vote?"

It will be interesting to see the effect of these activities on the turnout.